Valentine’s Day isn’t just about roses and love letters—it’s also one of the biggest candy-selling holidays in the United States, second only to Halloween. Every year, millions of Americans head to supermarkets, convenience stores, and online shops to stock up on chocolates, gummies, and festive sweets for their loved ones.
But here’s the interesting twist: not every state loves the same candy. From heart-shaped chocolate boxes in New York to classic conversation hearts in Texas, regional preferences shape sales patterns across the country.
For importers, distributors, and supermarket buyers, these regional differences in candy preference represent key opportunities. At 100sweetfood.com, we help overseas retailers secure OEM/ODM Valentine’s candy solutions—from heart-shaped chocolates to festive gummies—so you never miss out on the holiday sales surge.
Methodology: How We Ranked Valentine’s Candy by State
Our rankings are based on a combination of data sources:
- Google Trends: Search volume around Valentine’s candy keywords.
- Sales Reports: U.S. retail insights from trade associations.
- Consumer Surveys: Popularity ratings for Valentine’s treats.
Together, these sources give a clear picture of what Americans are buying in each state.
Consumer demand for holiday candy varies across regions. Importers and retailers often need flexible suppliers who can deliver custom packaging, product assortments, and bulk orders to align with local preferences. That’s exactly the service we provide at 100sweetfood.com.
Most Popular Valentine’s Candy by State
Here’s a snapshot of what’s trending across the U.S. this Valentine’s season:
| State | Most Popular Candy | Why It’s Popular | Sales Insight |
|---|---|---|---|
| Texas | Conversation Hearts | Nostalgic and fun for kids and adults alike | Retailers should stock peg-bags for mass appeal |
| California | Chocolate Truffles | Premium, gift-ready sweets | Strong performance in supermarkets & online |
| New York | Heart-Shaped Boxed Chocolates | Classic Valentine’s gift | A must-have for supermarket holiday displays |
| Florida | Chocolate Roses | Visual + romantic appeal | Convenience stores & florists use it as impulse add-on |
| Illinois | Sour Gummies (Heart Shapes) | Popular among Gen Z | Best in resealable pouches for convenience stores |
| Ohio | Peanut Butter Chocolates | Regional preference, nostalgic | Works well in mixed Valentine’s assortments |
These examples show how Valentine’s candy demand differs by state, which means distributors and supermarkets benefit from customized supply chains. At 100sweetfood.com, we offer heart-shaped gummies, conversation hearts, chocolate assortments, and seasonal packaging solutions—all available in OEM/ODM formats for wholesale.
Key Trends in Valentine’s Candy Sales
- Chocolate Still Dominates – Heart-shaped boxes and truffles are perennial favorites.
- Younger Consumers Love Gummies – Sour gummies and colorful jelly hearts are climbing in popularity.
- Custom & Limited-Edition Packaging Wins – Seasonal gift tins, themed bags, and unique designs drive impulse purchases.
At 100sweetfood.com, we specialize in custom Valentine’s packaging (heart tins, festive bags, seasonal assortments) to help supermarkets and convenience stores boost shelf appeal and sales.
FAQ: Valentine’s Candy Questions Answered
Q1. What’s the most popular Valentine’s Day candy overall?
Heart-shaped chocolate boxes still lead nationwide.
Q2. Why do some states prefer conversation hearts?
They carry nostalgia and are easy to share, making them a tradition.
Q3. Where can retailers source Valentine’s Day candy wholesale?
At 100sweetfood.com, we are a professional Chinese confectionery manufacturer with many years of export experience. We provide OEM/ODM Valentine’s candy solutions for supermarkets, convenience stores, distributors, and importers worldwide.
Sweet Lessons for Retailers & Importers
Valentine’s candy sales reveal two key insights: regional preferences matter, and seasonal packaging drives sales. For consumers, it’s fun to see what candy their state loves most. For retailers and importers, it’s a roadmap to maximize sales during one of the busiest candy holidays of the year.
Looking to boost your candy sales during the holidays?
If you are a supermarket buyer, distributor, or candy importer looking to stock up for Valentine’s Day, 100sweetfood.com offers one-stop solutions—from product development and seasonal packaging design to bulk wholesale export. Contact us today and let’s make your Valentine’s candy aisle irresistible!